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by Dr. Heather Anson Dr. Heather Anson No Comments

GDPR gems and good advice for marketers

My GDPR journey

When I first began my professional GDPR journey in 2014, I was working as an in-house B2B marketer. At that time, I began researching the draft legislation and was trying to figure out how it might later impact my everyday work in the marketing department. Of course, I was also doing it so I could advise the senior management team on what the expected changing legal responsibilities would be. Furthermore, it occurred to me that a data breach and any negative attention from it could undo months and years of hard work I’d put in to build the company’s brand and reputation. It was then that I suddenly felt a greater weight of responsibility and duty of care for the personal data I was tasked with handling.

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